Hi, I'm Frank Smit, Founder of Loach and previous COO of a SaaS company (OBI4wan), which I helped grow from 300K to 10M EUR in revenue and 5 to 75 employees in 6 years. We used OKRs to set the direction of our company. However, I learned that setting goals alone is not enough. Our employees simply forgot about our OKRs. We set up a process where all employees would know what they need to do each week to help move the company forward. However, tracking all goals and initiatives became impossible without a proper solution, and I didn't find any in the market that focussed on connecting daily work to quarterly goals. So, I decided to create Loach! Loach is the tool I wish I had back in the OBI4wan days.